You have 3-5 seconds to stop a reader and persuade him or her to read more. Here are v techniques I have in use to (hopefully) thwart readers in their tracks and atomic number 82 them into the nonfictional prose.
1. Your headline is the key. Don't be cute. Don't use risible phrases. Don't misidentify family. They circle the page quicker than you can hit a key on your computing machine. Write a newspaper headline that fits into their being. We all know whatever of the key handling words specified as love, hate, terror, mistakes. Use movement language in your head improved in circles a branch of learning that will probably a little something many of the readers of that work. Examples: